StoreFeeder

StoreFeeder is a leading multi-channel ecommerce software platform which solves a number of problems for businesses. Some clients use StoreFeeders’s software for just a couple of its integrations, while others use the whole suite of functionality. Many of its customers start off by using one or two features, but soon realise the value of other elements of the software, and so the value of the software becomes significant.

StoreFeeder was struggling to generate enough qualified leads through their website’s contact forms. They had been running Google Ads campaigns for a few months, but their cost-per-conversion was too high, and they were not seeing enough contact form completions and leads to their sales team.

For two years, our team has worked with StoreFeeder’s internal marketing team to improve the number of software demonstrations requested through the website. This would be done by improving StoreFeeder’s organic keywords rankings, and with a PPC strategy. 

With some keywords costing £10-30+ per click, this work was carried out with the aim to produce more leads through the website organically, and also keeping a sensible CPA within our PPC strategy.  

Objectives and targets that we set ourselves for this campaign included:

• Increase overall number of intent-based keywords the entire website ranks for.
• Rank for intent-based keywords around the specific features and functionality of StoreFeeder’s software. For example ‘eBay and Amazon integration’.
• Deliver an increased number of software demonstration requests, which lead to an increase in client numbers and billings. Based on an average customer LTV and average conversion rate of their internal sales and demo team.
• Increase click traffic and brand reach.
• Improve the ROI from their current PPC advertising campaigns.
• Accurately report on the results of this in real-business terms by measuring the improvement in the number of business enquiries received vs the previous period.