SEO Services for B2B Businesses

In today’s digital world, it’s essential for B2B businesses to have a strong online presence in order to succeed. At Verus Digital, we understand the unique challenges and opportunities that come with providing digital marketing services for B2B industries, including law firms, tech companies, fintech, charities, B2B apps, and software companies. Our team of experts has the experience and expertise to help you achieve your digital marketing goals through effective and customised SEO solutions.

Step 1: We understand your organic competitive environment

Before we get started, we need to understand the competitive digital landscape your business is in. We review:

Your website – including your current Domain Authority, Keyword & Organic performance – what’s working, and what’s not.

Your competitors – a mix of competitors provided by you, and identified by us in search reviewing their successes and failings.

Your USP – working with you to understand your offering and what sets you apart, so that we can ensure this is effectively communicated online.

Where your new clients will come from – we look at intent-based searches for your services to understand where you will find your future clients.

Armed with this information, we will know exactly how your business needs to appear online. This includes for brand and non-branded searches, what intent-based keywords it would be valuable for your business to appear for, how your competitors operate, and how we get you noticed during the research phase of your next future client.

Step 2: We show you that environment and our proposed strategy

We believe in honesty and transparency in all our dealings with clients, and our goal is to help businesses achieve their digital marketing objectives through strategic planning and innovative solutions. Our team of experts has a deep understanding of the latest SEO trends and techniques, and is dedicated to delivering results that drive real business impact.

Once we have shown you what your online environment looks like, we show you how it should look – and importantly, exactly what we will do to get you there.

Step 3: We execute the plan

Using a data-driven approach we execute an SEO strategy that aligns with your business goals. Our deliverables are bespoke to each client, but may include:

• Funnel-Based Keyword Research & Performance Analysis
• Building Domain Authority
• On-page Optimisation
• Technical SEO
• SEO-First Content Strategy
• Site Mapping & Planning
• Local, National & International SEO
• Rich Results & Mobile Optimisation
• Ongoing Competitor Analysis
• End-to-End Lead Tracking

Step 4: We deliver the results, analyse and refine the strategy

Even with amazing results, there are always improvements that can be made. We deliver a transparent and bespoke SEO dashboard for clients that brings in data from Google Analytics, Google Search Console, Google My Business, Ahrefs, ScreamingFrog, Ahrefs and more – all of which are amazing tools that we will use to report on and inform SEO strategy. Then, we overlay expert analysis and propose next-steps based on those results, so that we continually refine our approach.

By creating a bespoke, real-time dashboard we can keep reporting transparent and simple – so that you are shown accurate and meaningful results that can be used from board level to campaign level.

Contact us today to learn more about how we can help your B2B business succeed with our SEO services.