Digital Solutions for Law Firms
Marketing a law firm and its services can be challenging and expensive, even at a local level. The legal industry is highly competitive, and standing out from the crowd can be difficult. This is especially the case online and is why it is important to invest in a strategic and cost-effective digital marketing strategy.
With a well-executed plan informed by good research and sound data, you can reach your target audience, build your brand, and increase your visibility online, all while keeping your marketing budget in check. At Verus Digital, we understand the complexities and challenges of marketing a law firm, and we are here to help you succeed in a competitive and ever-evolving digital landscape.
Our Services
Our digital marketing, branding, design, and website development services are designed to help law firms be found in the digital world. We use a data-driven approach to analyse your target audience, competitors, and business goals, and create a customised digital strategy that aligns with your needs. Our services include:
Digital Marketing
Increase your online visibility and reach your target audience through targeted and integrated digital marketing campaigns. This includes SEO, PPC, Content Strategy, Email Marketing and more.
New Branding, Rebranding & Merger Branding
Develop a strong, consistent brand identity that resonates with your target audience and sets you apart from the competition. We can deliver brand guidelines and assets for new businesses, product / service brands, mergers, brand repositions and more.
Design
Enhance your digital presence with eye-catching and effective design that showcases your brand and your expertise.
Website Development
Create a secure, professional and user-friendly website that meets the needs of your clients and drives business growth. Platforms we can discuss with you include Drupal, WordPress and bespoke options depending on your needs.
Why partner with us
We understand the world of digital in a B2B context. We know how competitive it is, how expensive digital advertising can be, how important each conversion is and how to manage the whole conversion funnel. This is because decision making in business can be a long process.
Parts of the process that we consider in our approach to digital strategy include:
Research phase
Google / Bing searches, forums, comparison websites, networking, industry bodies / directories, seeing advertisements and more.
Validation phase
Navigating your website, downloading assets, reading reviews, asking their network for advice, validating claims / memberships, reviewing competitors, reading / signing up to your newsletter, checking your social media channels and more.
Conversion phase
Navigating through your website, choosing their preferred method to get in touch. Then, reviewing your proposition vs. competitors.
By understanding your clients and how new ones will convert, we can:
Reduce the friction in the journey
B2B conversion journeys can be long, but by making it easy for potential clients to find you and see your business in the best possible light at each stage of their journey, conversions can be made simple. This might involve controlling the narrative on search engines through shaping results and how they are seen (e.g. business reviews), through to improving UX on your website to ensure your offering is easy to both find, and understand.
Generate interest and conversions
Through effective PPC and SEO campaigns, we can help your ideal client audience find your business. Since we’ll have already worked to reduce friction in the conversion process at this point, the more interest we generate, the more conversions we expect to get.
Our Values: Honesty & Transparency
We believe in honesty and transparency in all our dealings with clients, and our goal is to help law firms achieve their digital marketing objectives through strategic planning and innovative solutions. Our team of experts has a deep understanding of the latest digital trends and techniques, and is dedicated to delivering results that drive real business impact.
Our digital marketing, branding, design, and website development services are designed to help law firms stand out in the digital world. We use a data-driven approach to analyse your
Contact us today to learn more about how we can help your law firm succeed in the digital world with our digital marketing, branding, design, and website development services.