Delivering Meaningful Digital PR Strategies for B2B Businesses

Too much of PR is indulgent self-promotion that is often only noticed by the person that organised it. Coverage reports delivered by agencies tend to show meaningless numbers like ‘potential reach’ or deliver an ROI that is best on the advertising cost of inclusion – and nothing to do with how many leads the activity delivered.

Our team cut through all of this noise to deliver a meaningful PR service, where the KPI is more tangible. For example, tracking leads, new clients and engaged website traffic delivered through those campaigns.

We create a plan that aligns with your business goals and captures the attention of your target audience based on the places we know they digest content and how they research businesses just like yours within 3rd party websites.

Our services include:

Bespoke PR strategy development

We’ll conduct our own analysis, review your competitor activity and work with you to understand your target market, set objectives, and create a PR plan that delivers results.

Creative PR content creation

From news-led research pieces, press releases and thought leadership articles to proactive outreach, our team of experts will develop PR content that engages and informs your audience.

Online reputation management

We can audit barriers to conversion such as reviews, forum mentions and other pieces of content which may be harming conversions. We’ll flag these in a report and suggest actions that can be taken by your business to resolve these issues.

Data-driven evaluation

We’ll use data analytics to measure the success of PR activity and provide recommendations for improvement. For many of our clients, we handle this part to ensure they maximise success from their existing in-house PR team or agency.

Our commitment to excellence and passion for innovation ensures that every aspect of your B2B digital PR is handled with care and professionalism. Contact us today to learn more about our expert digital PR services.