PPC Specialists for B2B Businesses

Understanding a business, its USPs and its clients is critical for success in Paid Search campaign delivery. Cost per clicks on Google for B2B-related keywords can range from pennies to thousands per click due to the high potential value a conversion can bring.

At Verus Digital, we understand the unique needs of the B2B sector, including law firms, tech companies, fintech, charities, B2B App developers and software companies. Our team of experts has the knowledge and experience to help you reach your digital marketing goals through tailored PPC solutions that put generating leads at a viable cost per click first.

PPC Done Differently

At Verus Digital, honesty and transparency are at the forefront of all our client relationships. That’s why:

We never cost our services based on ad spend – only ever the time it takes us to plan and execute the strategy. This ensures that we’re not ‘incentivised’ to spend more, and instead we prioritise delivering results and adding value.

We never lump brand and non-brand campaigns into one report – we split out reporting by campaign type so that we can honestly report on ROI and not artificially inflate it with any campaigns running on brand terms.

We know when to move on – as soon as we see underperforming campaigns and spend, we address it straight away and confirm with you what’s been done and why, rather than waiting for a client discussion or end-of-month report.

We close the loop – once a lead has been delivered, we work with your team or CRM system to find out the value of that lead and what became of it. We do this because we genuinely love seeing the impact that our campaigns deliver, and also so that we can refine our strategy as we go.

PPC Services

Whether you’re looking to boost brand recognition, generate leads, or establish an online presence, our PPC services are designed to deliver the results you need. Our data-driven approach allows us to understand your target audience, competitors, and business objectives to create a personalised PPC strategy. Our services include:

• Google Ads
• Bing Ads
• YouTube Advertising
• Google Display Network & Remarketing Ads
• Facebook, LinkedIn & Twitter Advertising
• In-depth Analytics and Reporting
• Google Shopping Ads (where relevant)